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Friday, September 02, 2005

TVNZ hires Labour's advertising firm

This weeks McCully says TVNZ has hired Assignment, the Labour Party's advertising company.

As he puts it:
The relationship between the most senior TVNZ managers and their agency is necessarily close over matters of branding and strategy. So the guys who have been putting up billboards and running advertisements throughout the country attacking Don Brash and the National Party are sitting right alongside the very people who are making the key decisions in the most powerful medium in the country. How very very convenient for the Sisterhood. But how very very unwise for all of the other players involved.
Just another day in Helengrad.

Posted by Antarctic Lemur | 9/02/2005 02:45:00 pm