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Monday, April 18, 2005

Rupert Murdoch on Big Media embracing the Internet and blogs

This quote from Rupert Murdoch seems relevant for our Media Bias theme:
What is happening right before us is, in short, a revolution in the way young people are accessing news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a God-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel.

Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle. Think about how blogs and message boards revealed that Kryptonite bicycle locks were vulnerable to a Bic pen. Or the Swiftboat incident. Or the swift departure of Dan Rather from CBS. One commentator, Jeff Jarvis , puts it this way: give the people control of media, they will use it. Don’t give people control of media, and you will lose them.
More at Tim Blair.

Posted by Antarctic Lemur | 4/18/2005 03:38:00 am


Anonymous Mike Readman said...

Bad for him, unless starts selling ads on blogs or something like that.

4/18/2005 12:32:00 pm  
Anonymous Mike Readman said...

That was supposed to read "unless HE stats selling..."

4/18/2005 12:33:00 pm  
Anonymous Mike Readman said...

Another typo (reminds me of ZenTiger on RodneyHide.com)! It's supposed to read "unless he starts selling...". I double checked this time.

4/18/2005 12:35:00 pm  
Blogger Antarctic Lemur said...

Well at least you're concerned with spelling, that would get you a 'Good' under the NCEA (or something like that).

4/18/2005 01:16:00 pm  

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