Have a look at the Audit Bureau of Circulation figures
for the New Zealand Herald.
I used to buy the Herald regularly before I started reading the international and national blogs.
Now I don't bother.
Why? Because the international pages are simply wire stories from overseas and often include looney pieces from The Independent and Reuters; the national stories are mostly boring and/or nonsense, and free from their website anyway; the specials are often sensationalistic crap; and the front-page is becoming very tabloid-like.
Last Friday the headline was "When will they learn" or similar, beside a photo of a car crash scene involving some drunken fool woman. Yes, this was the week the Paris riots became much worse. Provincial attitudes like that from New Zealand's biggest paper are embarrassing.