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Thursday, November 17, 2005

50% of US corporate law firm logos are blue

From the article:
Why blue? Maybe because it's what's known in the marketing business as a ''low arousal" color, one that elicits a sense of calm and relaxation. Blue also projects an aura of royalty and authority.
Coincidentally, our new site is mostly blue.

We can move in this weekend and finally I can concentrate on creating content rather than fixing stupid Internet Explorer rendering problems (God I've grown to hate that software). Anyone still using that piece of crap should grab Firefox instead. OS X Tiger users are probably better off sticking with Safari 2.0, though Safari 1.x under Panther is a bit of a pain.

Posted by Antarctic Lemur | 11/17/2005 11:00:00 AM

2 Comments:

Blogger reid said...

I read many years ago that IBM did research into its core demographic (corporate) and found they responded best to a particular shade of blue that they apparently patented and which is called "True Blue." Just look at their IBM logo with the dashed IBM and you'll see the shade. I also note that Microsoft uses a particular shade of blue which is very very close to that IBM shade, and which BTW the RGB values are 50, 150, 255.

I use those a lot in website design and they go well with most things. You can also use them as a background colour with a white font.

As I understand it the most emotive colour is red on black (i.e. The Warehouse). The most readable screen colours are: Black on white, White on black, Blue on white, and Yellow on black. Various combos of the above look really good online.

11/17/2005 08:55:00 PM  
Blogger Bernard Woolley said...

I used Firefox and Safari, and would still recommend Mac users to use Firefox as well. Safari is nice and fast, but there is the odd website that it still has trouble with. Firefox, whilst been slower to run, does appear to me to give the better overall experience.

11/18/2005 11:25:00 AM  

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